GE explains Smart Grid tech through 3D “augmented reality” (Try it!)



There are many, many, many blogs out there that focus on gadgets & gear. You know the ones — articles mainly along the lines of “check this cool XYZ out.” Some of them are even green-oriented.

This is not that type of blog. However, I’m making an exception today because what GE is doing here in terms of innovative ways to market Smart Grid is, well … kind of cool.

Click here to (in GE’s words) “see a digital hologram of Smart Grid technology come to life in your hands.” (Disclaimer: You need a PC with Webcam attached to make it work, and there is the small annoyance of having to print out a page they provide.) Sure, it’s propaganda, but it’s futuristic propaganda!

If you’re feeling too lazy for all this, you can get a preview of what the experience is like by watching this 28-second YouTube video clip instead.

This is just a feature inside an umbrella GE site on Smart Grid. If you want to skip the augmented reality demo and go directly there, click here.